National Travel and Tourism Week: Stay tuned for the May 2027 dates

2026 National Travel & Tourism Week logo

Tourism Week

Each May, seven days are designated as National Travel and Tourism Week by the U.S. Travel Association. This is an annual celebration of the U.S. travel industry’s contributions. Tourism plays a significant role when it comes to our community’s economy.

Tourism generates significant financial benefits for residents and local businesses. It provides jobs, supports suppliers and service providers, lowers personal taxes, and improves our local economy. Tourism also provides a positive community image, which is critical for economic development.

Jump to:

About Tourism Week | Plan Your Vacation | Be A Tourist In Your Own Town | Tourism Week Free Days

About Tourism Week 

 

National Travel & Tourism Week graphic

 

The 2026 theme for National Travel & Tourism Week is: Travel Is Essential. Not a luxury. Not an afterthought. Travel powers local economies, connects communities, supports millions of jobs, and enriches lives. It builds cultural understanding and connects people in ways no other industry can.

National Travel & Tourism Week is a reminder of why we do what we do. Travel is the family road trip that becomes a story told for decades. The business trip that changed your career. The reunion that could only happen because someone made the journey. At Visit Kenosha, we exist to make those moments possible, and we couldn’t be prouder of it.

(Learn more at ustravel.org/NTTW)

2026 Kenosha Area Visitors Guide coverPlan Your Vacation

If you live outside of Kenosha County, we hope to see you in Kenosha this year – whether for a family vacation, marathon, car show, reunion, charter fishing excursion, or weekend getaway. Kenosha is a Wisconsin Harbor Town … a Midwest road trip waiting to happen!

Friendly. Affordable. Fun.

Let us help you find your #KenoshaFun. We have been Kenosha’s official travel resource since 1986 and we invite you to use our tools – including the Official Kenosha Area Visitors Guide and our website VisitKenosha.com.

View Digital Guide HERE>

Order Print Guide HERE>

Have a question? Submit a Contact Us Form HERE>

Call us at (262) 654-7307

Stop at a Visitor Information Center>

girl holding I Heart Kenosha frameBe A Tourist In Your Own Town

If you live in Kenosha County, we encourage you to Shop Local, Dine Local, and Play Local during this week – and all year round! The same things that visitors love about our community, residents love as well. We thank you for your loyalty in supporting our small, independent, locally owned shops and restaurants who contribute to the local community and economy. These businesses are often family-owned, some for multiple generations. We thank you for frequenting our incredible museums, art galleries, recreation spots, and other attractions as well.

While we promote the Kenosha Area as a fun, friendly, and affordable overnight tourism destination to individuals, groups, and businesses throughout the world – we are also a resource for the community. We encourage everyone to use our website VisitKenosha.com (you're on it!) and the Official Kenosha Area Visitors Guide to find your #KenoshaFun. The only publication of its kind in the community, the guide has 148 pages of useful information, itineraries, travel planning tips, photos, maps, and details about Kenosha fun.

Whether you are planning your leisure time; arranging a visit for out-of-town friends and relatives; bringing a meeting or sporting event here; or planning a wedding, reunion, or other gathering in our community – let us help you!

Did you know the #1 referral source for visitors to the Kenosha Area is family and friends? Let us all be great Kenosha ambassadors!

Don’t miss an event! Bookmark the Visit Kenosha Events Calendar and browse often!

Stay on top of what’s happening by signing up for our Visit Kenosha Monthly Newsletter and/or the weekly EventSource newsletter HERE>

Purchase some Kenosha swag or universal gift cards HERE>

Help us show off the Kenosha Area! Enter pics of your favorite places and spaces to our annual Picture Your Kenosha Photo Contest HERE>

Grab one of our I Heart Kenosha frames to add to the fun of your photography. DETAILS>

Visit Kenosha Tourism Week Free Days

Visit Kenosha Tourism Week Free Days

- stay tuned for 2027 information -

 

Local attractions and shops are providing FREE admission and products during this week for visitors and residents to enjoy. A different offer will be available each day. No purchase is necessary.

This is a way to encourage exploration of our community – and to thank people who do explore!

The offers are sponsored by Visit Kenosha and the participating venues.

Offers and hours subject to change.

 

Jump to:

Sunday - 2027 information to come

Monday - 2027 information to come

Tuesday - 2027 information to come

Wednesday - 2027 information to come

Thursday - 2027 information to come

Friday - 2027 information to come

Saturday - 2027 information to come

Every Day - 2027 information to come

 

 

There will be additional giveaways on the Visit Kenosha social media channels during Tourism Week as well.

 

Civil War Museum movie Seeing The Elephant

Climb the
Southport Lighthouse

Ride Authentic
Electric Streetcars

Visit Kenosha FUN 101 logo

 

 

 

 

 

 

Did you know you can find FREE FUN in Kenosha all year long?

Check out our FUN 101 list at VisitKenosha.com/FUN101 to learn about the many free and affordable attractions, activities, and events here in the Kenosha Area.

 

Frequently Asked Questions

  • The most visible way Visit Kenosha recognizes Tourism Week is with Tourism Week Free Days. We partner with local attractions and businesses to offer free admission or a free product at a different place each day during the week. It’s a way to thank people for participating in activities and frequenting businesses and attractions that are located in the Kenosha Area. At the same time, it’s an opportunity to make people aware of the variety of things to see and do in Kenosha.

  • People visit Kenosha for a vacation, to visit family or friends, for business, to participate in a sports event, to attend a special event, and more. Among the events that draw tourists are Wisconsin Marathon, Country Thunder, Taste of Wisconsin, Bristol Renaissance Faire, and car shows. The Kenosha Homecoming Car Show - that takes place every three years - draws people from around the world.

  • Kenosha County tourism generated a record economic impact of $488 million in 2025, contributing to Wisconsin tourism’s booming year. This is a 7% increase over 2024.

    Kenosha County tourism generated $29.1 million in local and state tax revenue in 2025. Kenosha County currently ranks 15 out of 72 Wisconsin counties for total economic impact of tourism. Visitors' travel related expenditures include lodging, dining, attractions, shopping, special events, recreation, and transportation. (Economic impact figures for 2026 will be released in June 2027.) 

  • Enjoy Kenosha as if you were an out-of-town visitor experiencing our community for the first time. As you make the daily drive to work, school, or daycare, look around and appreciate what is here. Take the time to frequent our local parks, historic districts, restaurants, shops, museums, art galleries, and other attractions.

  • In 2025, Kenosha County tourism accounted for 3,317 jobs with $120.4 million in related income.

    We encourage job seekers to consider employment in the hospitality industry. Tourism is an around-the-clock industry with full time, part time, and seasonal jobs in attractions, restaurants, bars, hotels, shops, and other businesses. There are positions that are for first-time workers, that are flexible, and some that have room for advancement.

  • Visit Kenosha is a destination marketing organization that has been Kenosha’s official travel resource since 1986. We are a private, 501(c)6 not-for-profit corporation with the sole purpose of enhancing and growing tourism in the Kenosha Area. We work with businesses and attractions that support tourism in our community.

Browse
FUN 101

Shop
Kenosha Swag

unique
Things to Do

Attractions

There is plenty to see and do both outdoors and indoors in Kenosha.

Shopping

Find an array of locally-owned shops, boutiques, galleries and markets with an emphasis on the...