Stay Tuned for National Travel and Tourism Week 2025 Information!

National Travel & Tourism Week 2024 logoTourism Week

Each May, seven days are designated as National Travel and Tourism Week (NTTW) by the U.S. Travel Association. It’s an annual celebration of the U.S. travel industry’s contributions. Tourism plays a significant role when it comes to our community’s economy. Tourism provides jobs, lowers personal taxes, improves our local economy, and provides a positive community image, which is critical for economic development. 

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About Tourism Week | Plan Your Vacation | Be A Tourist In Your Own Town | Tourism Week Free Days

About Tourism Week 2024

National Travel & Tourism Week graphic

This National Travel & Tourism Week, let’s celebrate how the travel industry powers the economy, connects people, creates quality job opportunities, and supports our communities. Travel is essential to every state and countless destinations across the nation, just like here in Kenosha! From our communities to our jobs to our economy – travel touches and improves it all.

(Learn more at

2024 Kenosha Area Visitors GuidePlan Your Vacation

If you live outside of Kenosha County, we hope to see you in Kenosha this year – whether for a family vacation, marathon, car show, reunion, charter fishing excursion, or weekend getaway. Kenosha is a Wisconsin Harbor Town … a Midwest road trip waiting to happen!

Friendly. Affordable. Fun.

Let us help you find your #KenoshaFun. We have been Kenosha’s official travel resource since 1986 and we invite you to use our tools – including the Official Kenosha Area Visitors Guide and our website

View Digital Guide HERE>

Order Print Guide HERE>

Have a question? Submit a Contact Us Form HERE>

Call us at (262) 654-7307

Stop at a Visitor Information Center>

girl holding I Heart Kenosha frameBe A Tourist In Your Own Town

If you live in Kenosha County, we encourage you to Shop Local, Dine Local, and Play Local during this week – and all year round! The same things that visitors love about our community, residents love as well. We thank you for your loyalty in supporting our small, independent, locally owned shops and restaurants who contribute to the local community and economy. These businesses are often family-owned, some for multiple generations. We thank you for frequenting our incredible museums, art galleries, recreation spots, and other attractions as well.

While we promote the Kenosha Area as a fun, friendly, and affordable overnight tourism destination to individuals, groups, and businesses throughout the world – we are also a resource for the community. We encourage everyone to use our website (you're on it!) and the Official Kenosha Area Visitors Guide to find your #KenoshaFun. The only publication of its kind in the community, the guide has more than 100 pages of useful information, itineraries, travel planning tips, maps, and details about Kenosha fun.

Whether you are planning your leisure time; arranging a visit for out-of-town friends and relatives; bringing a meeting or sporting event here; or planning a wedding, reunion, or other gathering in our community – let us help you!

Did you know the #1 referral source for visitors to the Kenosha Area is family and friends? Let us all be great Kenosha ambassadors!

Don’t miss an event! Bookmark the Visit Kenosha Events Calendar and browse often!

Stay on top of what’s happening by signing up for our Visit Kenosha Monthly Newsletter and/or the weekly EventSource newsletter HERE>

Purchase some Kenosha swag or universal gift cards HERE>

Help us show off the Kenosha Area! Enter pics of your favorite places and spaces to our annual Picture Your Kenosha Photo Contest HERE>

Grab one of our I Heart Kenosha frames to add to the fun of your photography. DETAILS>

Visit Kenosha Tourism Week Free DaysVisit Kenosha Tourism Week Free Days - 2024 

Local attractions and shops are providing FREE admission and products during this week for visitors and residents to enjoy. A different offer will be available each day, from May 19 through May 25, 2024. It’s a way to encourage exploration of our community – and to thank people who do explore!

The offers are sponsored by Visit Kenosha and the participating venues.

Offers and hours subject to change.


Visit Kenosha Tourism Week Free Days 2024 at-a-glance


Keep reading for more details!

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Sunday, May 19: FOR THE DOGS

Kenosha County Dog Parks - Free Single Day Admission

Bring your pup to any (or all) of the Kenosha County Dog Parks today and get free single-day admission. The parks are Carlisle Family Dog Park at Petrifying Springs Park, Harris Family Dog Park at Old Settlers Park, and Warren Close Bark Park at Kenosha County Veterans Memorial Park. Dogs must have current license/vaccinations.

Value up to $6.

Please note: while this day is free, dog owners are encouraged to purchase an annual dog park tag. Otherwise, there is a daily fee of $3 for Kenosha County residents and $6 for non-residents, which can be paid at each dog park.

Parks open 7 a.m. to 10 p.m.


Carlisle Family Dog Park, 5555 7th Street

Harris Family Dog Park, 24100 75th Street

Warren Close Bark Park, 35610 89th Street


Southport Lighthouse - Free Tower Climbs

Climb the 72 steps to the top of Kenosha’s historic 1866 lighthouse and experience a one-of-a-kind view of Lake Michigan and Kenosha. There is no cost on this day. On a clear day, you can even see the Chicago skyline! Must be 8 years or older to climb. It’s always free for all ages to tour the maritime museum inside the lighthouse keeper’s house. The house and lighthouse make up the Southport Light Station Museum.

No purchase necessary. Value up to $10.

May 20 Special Hours: 10 a.m. to 4 p.m.

Address: 5117 4th Avenue on Simmons Island

Climb the
Southport Lighthouse

Tuesday, May 21: BRIGHTEN YOUR DAY

A Summer’s Garden Florist - Free Single Stem Carnation

Stop by this flower and gift shop in Downtown Kenosha for a free single stem carnation to brighten your day – or someone else’s day.

No purchase necessary. Value $3. Offer available for the first 100 people.

Hours: 9 a.m. to 5 p.m.

Address: 5617 6th Avenue

Stop by and say hello to Lyna and Kevin!

A Summer’s Garden Florist

Wednesday, May 22: SEE THE ELEPHANT

Civil War Museum - Free Main Exhibit Admission

Civil War Museum movie Seeing The ElephantAll guests receive free admission to the Civil War Museum’s main exhibit “The Fiery Trial”, which is an immersive exhibit with a 360-degree film “Seeing The Elephant”. The exhibit tells the inspiring and personal stories of the soldiers on the war front and family back home in the Midwest. The other areas of the Civil War Museum are always free.

No purchase necessary. Value up to $9.

Hours: 10 a.m. to 4 p.m.

Address: 5400 1st Avenue


Mars Cheese Castle - Free Individual Piece of Mild Cheddar Cheese

Founded in 1947, Mars Cheese Castle is a Wisconsin icon. Stop by the castle to sample the cheese, shop, and enjoy the photo opportunities! On this day, receive a free individual piece of Mild Cheddar Cheese.

No purchase necessary. Value $3. Offer available for the first 100 people.

Hours: 9 a.m. to 7 p.m.

Address: 2800 West Frontage Road

Mars Cheese Castle

Friday, May 24: MARK YOUR PAGE

Blue House Books - Free Bookmark and Sticker

Blue House BooksVisit your local, independent, woman-owned bookstore in Downtown Kenosha for books, gifts, and conversation. On this day, receive a free bookmark and sticker.

No purchase necessary. $3.99 value. Offer available for the first 100 people.

Hours: 10 a.m. to 6 p.m.

Address: 5915 6th Avenue A



StreetcarSaturday, May 25: RIDE BACK IN TIME

Kenosha Electric Streetcar - Free Ride Day

Everyone rides free today! Hop aboard one of the fleet’s beautifully restored authentic electric streetcars for a scenic trip along the Lake Michigan shore as well as through historic districts and Downtown Kenosha.

No purchase necessary. Value up to $1.

Saturday hours: 10:35 a.m. to 6:15 p.m.

Stops include the Kenosha Transit Center, 724 54th Street

Every Day: Sunday, May 19 through Saturday, May 25: SAY CHEESE

Wisconsin Welcome Center – Kenosha - Free Sausage and Cheese Samples*

Stop by the Wisconsin Welcome Center – Kenosha at I-94/41 and Hwy. 165 for free sausage and cheese samples*, courtesy of Brat Stop. At the same time, pick up free travel literature! The location carries approximately 300 guides and brochures for destinations, attractions, and events throughout Wisconsin. Official State Highway Maps produced by the Wisconsin Department of Transportation can also be picked up. Visit Kenosha staffs this center.

*While supplies last.

Hours: 8 a.m. to 4 p.m.

Address: 10519 120th Avenue

Wisconsin Welcome Center - Kenosha

There will be additional giveaways on the Visit Kenosha social media channels during Tourism Week as well.


Visit Kenosha FUN 101 logo


Did you know you can find FREE FUN in Kenosha all year long?

Check out our FUN 101 list at to learn about the many free and affordable attractions, activities, and events here in the Kenosha Area.






Frequently Asked Questions

  • The most visible way Visit Kenosha recognizes Tourism Week is with Tourism Week Free Days. We partner with local attractions and businesses to offer free admission or a free product at a different place each day during the week. It’s a way to thank people for participating in activities and frequenting businesses and attractions that are located in the Kenosha Area. At the same time, it’s an opportunity to make people aware of the variety of things to see and do in Kenosha.

  • People visit Kenosha for a vacation, to visit family or friends, for business, to participate in a sports event, to attend a special event, and more. Among the events that draw tourists are Wisconsin Marathon, Country Thunder, Taste of Wisconsin, Bristol Renaissance Faire, and car shows. The Kenosha Homecoming Car Show - that takes place every three years - draws people from around the world.

  • Kenosha County tourism posted a recording-breaking year in 2022. The total economic impact of tourism in Kenosha County was $424 million in 2022; a 13.6% increase over 2021. Kenosha County’s record level was in 2019 at $391 million. Also in 2022, Kenosha County tourism collected $25.5 million in state and local tax revenues. Kenosha County currently ranks 16 out of 72 Wisconsin counties for annual visitor spending. Visitors' travel related expenditures include lodging, dining, attractions, shopping, special events, recreation, and transportation. (Economic impact figures for 2023 haven’t been released yet.) 

  • Enjoy Kenosha as if you were an out-of-town visitor experiencing our community for the first time. As you make the daily drive to work, school, or daycare, look around and appreciate what is here. Take the time to frequent our local parks, historic districts, restaurants, shops, museums, art galleries, and other attractions.

  • Kenosha County tourism accounted for 3,130 jobs with $106.7 million in related income in 2022. We encourage job seekers to consider employment in the hospitality industry. Tourism is an around-the-clock industry with full time, part time, and seasonal jobs in attractions, restaurants, bars, hotels, shops, and other businesses. There are positions that are for first-time workers, that are flexible, and some that have room for advancement.

  • Visit Kenosha is a destination marketing organization that has been Kenosha’s official travel resource since 1986. We are a private, 501(c)6 not-for-profit corporation with the sole purpose of enhancing and growing tourism in the Kenosha Area. We work with businesses and attractions that support tourism in our community.

Spring / Summer
FUN 101

Kenosha Swag

Things to Do


There is plenty to see and do both outdoors and indoors in Kenosha.


Find an array of locally-owned shops, boutiques, galleries and markets with an emphasis on the...