During National Travel and Tourism Week 2021, on May 4, the Kenosha Area Convention & Visitors Bureau had some exciting announcements to make. While the organization normally shares news about attractions, shops, restaurants, hotels, events, and other businesses in the community, this time the news is about itself.
35 Years Brings a New Name
2021 marks the 35th year of the Kenosha Area Tourism Corporation. We have been Kenosha’s official travel resource since 1986. We have been known as the Kenosha Area Convention & Visitors Bureau for much of that time. On social media, the public has seen us as Visit Kenosha, though. This year, we have decided to change our brand name to Visit Kenosha. This means we will be dropping the Kenosha Area Convention & Visitors Bureau. Our organization is still legally known as Kenosha Area Tourism Corporation and is a 501c6 not for profit organization. We will be publicly doing business as Visit Kenosha. In the coming weeks, we will be transitioning to the new name.
New Name, New Logo
With the help of the designers at Kenosha-based Equity Creative, we have adapted our existing logo to reflect our organization’s name change. We will start using this new logo with our new website design later this month. You’ll also notice a return to a blue more in harmony with our morning skies and lakefront location, as well as the addition of Wisconsin to the design.
In our marketing plan since late 2019 and after many months of intensive planning, designing, migrating, and refining, the new version of VisitKenosha.com is expected to launch later this month. Our team has worked with Simpleview, a database and website company that specializes in Destination Marketing Organizations. New features will include dedicated areas for meeting planners, group tour planners, sports event planners, and celebration planners such as weddings and reunions!
About National Travel and Tourism Week 2021: The theme of National Travel and Tourism Week this year, which the U.S. Travel Association organizes, is the Power of Travel. The focus will be on the industry’s role in bringing back our vibrant communities, restoring the U.S. economy, rebuilding our workforce, and reconnecting America. (Source: www.ustravel.org) While keeping that sentiment in mind, remember the role of tourism when it comes to our community’s economy. Tourism provides jobs, lowers personal taxes, improves our local economy, and provides a positive community image, which is critical for economic development.
About Visit Kenosha: Visit Kenosha is a private, not-for-profit corporation with the sole purpose of promoting the Kenosha Area as a travel destination, and thereby contributing positively to Kenosha County’s economy. The organization’s marketing tools include the website VisitKenosha.com and the Kenosha Area Visitors Guide.