The Lakeshore Business Improvement District (BID) has adopted a new brand and logo to help promote the shops, restaurants, attractions, businesses, organizations, and events in Downtown Kenosha. The brand will empower people to think about going downtown for their shopping, dining, business, and fun needs. Go Downtown Kenosha is the new brand that will signify the official activities and promotions for Downtown Kenosha. A new website has also been created. Additionally, Go Downtown Kenosha can be found on Facebook and Instagram.
A new logo was created by local graphic designer, Anna Bauer. The artwork reflects the iconic light posts, flower baskets, and connection to water and park spaces that make Downtown Kenosha special.
“It's always a pleasure to work with the Downtown team and design for the businesses that make up this dynamic community,” states Anna Bauer. “In keeping with Downtown Kenosha's versatility, we have created a brand identity that showcases the timeless appeal of the district and unifies the promotion of key events. It is a call to both residents and tourists to explore our vibrant neighborhood.”
A new website to promote the district - GoDowntownKenosha.com - has been created by The Gratzi, Inc., a web and marketing firm located in Kenosha. The new site features a blog, business directory, event listings, a newsletter signup, information about how to get involved in activities downtown, district meeting minutes, and the digital edition of the Go Downtown Kenosha Magazine, among other useful functions. Universal Downtown Kenosha Gift Cards can also be purchased from the site.
“Driving website traffic to small businesses in Downtown Kenosha is a proud goal that The Gratzi has teamed up with Go Downtown Kenosha to accomplish,” states Adam Kavalauskas of The Gratzi, Inc. “We love helping small businesses gain new customers, and this was a perfect fit for us to help accomplish that goal.”
The mission of the BID is to create a livable, vibrant space which is sensitive to Kenosha’s historic roots, with significant activities and jobs that make it a destination for the region. Additionally, the BID strives to engage local residents and visitors to the community in a welcoming and thriving environment. The aim is to establish Downtown Kenosha as a place where businesses prosper; where the community gathers; and where all people come to live, work, play, and invest. The new brand is one of the many tools that the BID will utilize to achieve these goals.
“We as a BID Board are very excited to launch the new website and related social media,” states Rajiv Singh, treasurer and secretary of the BID and owner of Wyndham Garden - Kenosha Harborside. “We believe these tools will prove to be essential in helping the Downtown business community prosper and continue to grow. Moreover, this is but one aspect of our marketing efforts, and with the help of Visit Kenosha, we are confident that the BID District will see benefits as we continue to grow.”
The BID was created by the City of Kenosha in 1986 to allow businesses to develop, manage, and promote Downtown Kenosha and to establish an assessment method to fund permitted activities. In late 2021, Visit Kenosha entered into an agreement with the BID to provide marketing, event, and business support for the Downtown Area.
If you have questions about the Lakeshore Business Improvement District or businesses in the area, please feel free to reach out by email at Info@VisitKenosha.com through Visit Kenosha.
