On a quiet stretch of 22nd Avenue in Kenosha, something special has been taking shape – a salon that’s more than just a place for haircuts and color. Salon All Star, owned by Laura Berzin and Vian May, is a dream come true; a vision built from years of passion, perseverance, and a deep desire to create a safe and welcoming space for all.
For Laura and Vian, the journey to opening Salon All Star was a long time in the making. The two met while working at a locally owned chain salon, where they built their skills and developed a strong bond over their shared values. As the years passed, they realized they wanted more than just a workplace – they wanted a space that truly reflected their ideals of inclusivity, creativity, and care. So, they took a leap of faith and set out to create something of their own.
The name “Salon All Star” holds a special meaning for them. Inspired by Vian’s love for Converse All-Star Chuck Taylor shoes, the name immediately resonated with both of them. It felt fitting – an identity that represented individuality, boldness, and a touch of nostalgia. With that, their vision began to take shape.
Finding the perfect location was another important step. When they came across what they now call “a big white box” on 22nd Avenue, they knew they had the opportunity to transform it into something extraordinary. With hard work, dedication, and an eye for design, they created a space that felt warm, inviting, and uniquely theirs.
One of the most defining aspects of Salon All Star is its commitment to inclusivity. To Laura and Vian, this means more than just a welcoming atmosphere – it means actively creating a space where everyone feels safe and comfortable. Understanding that some clients have specific cultural, religious, or neurodiverse needs, they designed a private service area, offering a space with extra privacy features to accommodate a variety of requests. Whether it’s someone seeking a quiet and judgment-free environment, or an individual needing additional accommodations, Salon All Star ensures every client feels valued.
Their attention to detail extends beyond inclusivity to the physical comfort of their clients. They carefully selected ergonomic shampoo bowls, a feature that may seem small but makes a big difference. Unlike traditional setups, their shampoo area includes adjustable bowls rather than pivoting chairs, allowing them to accommodate clients of all heights comfortably.
Salon All Star has quickly become known for its vibrant and dynamic services. High-vibrancy fashion colors, trending permanent wave texture services, and specialized hair and scalp treatments are just a few of the things that keep their clients coming back. They also offer semi-permanent eyebrow tinting, a quick and affordable service that lasts up to six weeks – one of their most unique offerings.
But what truly sets Salon All Star apart isn’t just their services – it’s the way Laura and Vian treat their clients. To them, each person who walks through their doors is an “All Star.” They take immense pride in the relationships they’ve built, ensuring that every new client feels just as important as their longtime regulars. Their goal is simple: to improve the quality of life for everyone who sits in their chairs.
The impact of Salon All Star extends far beyond the salon itself. Laura and Vian are deeply invested in their community, supporting local organizations such as the Boys & Girls Club of Kenosha, the Pleasant Prairie Woman’s Club, and the Kenosha Unified School District Theater Arts Program. They also participate in various local benefits and charities, always looking for ways to give back.
Of course, the road to success hasn’t been without its challenges. Opening a new business is never easy, but doing so during the height of the pandemic made it even more difficult. Navigating licensing, permits, and inspections was a learning experience, but they faced every obstacle with resilience and determination. Even now, they continue to learn and grow as business owners, embracing every lesson along the way.
Looking ahead, Laura and Vian are excited about the future of Salon All Star. While they don’t have immediate plans for expansion, they remain open to growing their team with like-minded professionals who share their vision. In fact, have welcomed their first apprentice, Amy, who is already proving to be an incredible addition to the All Star family.
Salon All Star isn’t just about hair – it’s about people. It’s about creating a place where everyone, no matter who they are, can feel safe, beautiful, and confident. Laura and Vian have built something truly special in Kenosha, and their message to the community is clear: If you’ve ever been nervous about getting a haircut, if you’ve ever had a bad experience elsewhere, or if you’re looking for a place where you can truly be yourself – Salon All Star is ready to welcome you.
So next time you’re in need of a fresh cut, a bold color, or just a place where you know you’ll be treated with kindness and respect, stop by Salon All Star. You just might find your new favorite salon – and two stylists who genuinely care about making you feel like a star.
Ask about Salon All Star’s bridal hair services.
Salon All Star:
2105 22nd Avenue, Suite B
Kenosha, WI 53140
(262) 484-4334
