Featured Partner: Studio Moonfall

12/9/2019 - Kenosha Area Convention & Visitors Bureau Staff

Arts & Culture, Downtown, Featured Partner, Shopping
Studio Moonfall
Studio Moonfall
Studio Moonfall
Studio Moonfall
Studio Moonfall
Studio Moonfall

Kenosha HarborMarket shoppers may already be familiar with Donovan Scherer’s Studio Moonfall. The graphic designer, artist, illustrator, writer, bookmaker, and publisher has expanded from mobile stores, comic conventions, art fairs, and a HarborMarket booth to his own storefront. Donovan creates illustrated novels, taking readers of all ages on adventures into worlds of fantasy, horror, and science fiction. Hundreds of characters and creatures have been created. He is the author and illustrator of the Fear & Sunshine series (a story of monsters, mad science, and a little hippie girl), as well as many others.

His shop at 5031 Seventh Avenue in Downtown Kenosha is the first and only physical location for Studio Moonfall. It opened in September 2019. The location serves as his retail space / workshop / art studio / bookstore. The shop is filled with his own concoctions – he writes, illustrates, and publishes the illustrated novels. Also for sale are art, gifts, and art related items. All are original with the exception of a few items. Available is monster-themed comic-con, artwork, prints, books, comics, blank journals, bean bag animals, and more. If you’re looking for Halloween year-round, this is the place to go.

Donovan was raised in Kenosha, having spent the past 15 years here. He has been doing art professionally since 2007. He became a self-publisher in 2009 with mobile stores including on his website and Amazon, and he became a HarborMarket vendor in 2010. He’s a 2005 graduate of Gateway Technical College. His background includes graphic design, book layout and publishing, and teaching classes at Gateway.

Donovan explains how the illustrated novels come to be: when drawing pictures, the characters need stories. “Everything else is giving those folks a life.” He opened the shop to have a more constant presence in the community. He notes kids are too young for Amazon accounts and credit cards for online purchases and his hometown needed a store like this. He appreciates having a dedicated space to work and having his creative space and retail space as one.

His goals include doing this full time, bringing in more artists, presenting weekly mini comic con events in Kenosha, and expanding the operation into movies and a museum. There is a patron perk program available. Another service he provides is producing bulk buttons when artwork is provided to him.

You're supporting a local maker when you make a purchase at Studio Moonfall!

December 2019

Kenosha Area Convention & Visitors Bureau Staff

Brought to you by the team at the Kenosha Area Convention & Visitors Bureau. We're here to help you find fun in the Kenosha Area.