Jelly Belly Visitor Center

free train tour at Jelly Belly Visitor Center
Jelly Belly Visitor Center in Kenosha County
Jelly Belly Visitor Center in Kenosha County
Jelly Belly Visitor Center in Kenosha County
Jelly Belly Visitor Center in Kenosha County
family shopping, store, Jelly Belly Visitor Center

***Please note: due to the COVID-19 pandemic, Jelly Belly Visitor Center is currently closed. Curbside pickup is an option. Watch for updates as summer progresses.***

NEW IN OCTOBER 2017: Jelly Belly Candy Company has unveiled another round of updates to its free train tour at the Jelly Belly Visitor Center: a new museum-like experience with interactive exhibits and games. Initial updates to the tour were revealed in July 2017 with the addition of updated HD/4K videos and new audio equipment. As part of this new tour experience, visitors will start their confectionary journey at Jelly Belly Station, an area upstairs previously unseen by the public, and now filled with fun and educational activities.

New interactive exhibits and games include:

  • Bean Blitz–A computer-generated soccer experience where guests become goalies in front of a jelly bean-shaped “net,” and try to block large virtual Jelly Belly® jelly beans that appear to be hurling their way.
  • Smell Stations–Visitors can try to guess Jelly Belly bean flavors based on scent alone at six Smell Stations. Push the button to dispense the fragrance, but be warned: It’s harder than it seems. A clue at each station will aid those left baffled.
  • Guests will have the chance to sample Jelly Belly jelly beans at the various stages, and new wall exhibits throughout the area offer insight into company history and current operations. Historic candy making equipment and tools are also on display in special sections.
  • After a stop at Jelly Belly Station, guests ride aboard the Jelly Belly Express, a train that takes them through the Jelly Belly warehouse as they learn how the company creates delicious Jelly Belly jelly beans. Updated HD/4K videos on new, high-definition monitors show visitors a Jelly Belly jelly bean’s journey, and new audio equipment in the train cars creates surround sound. The videos also include subtitles for the hearing impaired. Through the videos, the public learns about the entire candy-making process of Jelly Belly beans from the kitchen where the candy starts, all the way through to packing the tasty treats into bags and boxes before sending them to stores across the country. Visitors also will also see Jelly Belly Art mosaics, giant jelly beans and Jelly Belly bean-inspired couture fashions.

(October 11, 2017 Jelly Belly media release)


Sweet Tours at Jelly Belly Visitor Center! The Jelly Belly Express, an indoor train, travels through the Wisconsin candy warehouse where visitors learn the secrets of making Jelly Belly beans in video presentations. The train ride along with giant hanging Jelly Belly beans, candy portraits and sweets stacked to the rafters are some of the delights drawing fans to the Jelly Belly Visitor Center in Pleasant Prairie. 

There is a candy fashion display along the free tour route: Jelly Belly Candy Couture, a collection of one-of-a-kind dresses made with thousands of pieces of Jelly Belly jelly beans and confections. Created by talented Chicago pastry chefs and designers, the Candy Couture dresses were handmade in an Old Hollywood Glam motif. Among the collection are two gowns created by high school students and a flapper-inspired dress with 20 pounds of jelly bean fringe.

The tour takes about 35 minutes. Along the way, some surprising bits of candy trivia initiates tour takers into the confectionery world. The company made its mark in the 1800s with one of its first successful products, candy corn. Three generations later, the Jelly Belly bean ended up in the White House during Ronald Reagan’s presidency and the media spotlight brought the company worldwide attention.

When the tour ends, free bags of Jelly Belly beans reward each visitor with a sweet gift. The candy extravaganza doesn’t end there.  Inside the large, candy-filled store a sample bar beckons visitors to taste any of the 100 different candies the company makes, including gummi bears, licorice, chocolates and seasonal confections.

Tours are free and operate daily 9 a.m. to 4 p.m. No reservations are necessary and tours are stroller and wheel chair accessible.

Read more in this Featured Business article.

Open 7 days a week!

Store: 9am-5pm

FREE Tours: 9am-4pm



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Pleasant Prairie Jelly Belly Center

Jelly Belly Center, located in Pleasant Prairie, WI. Always a popular stop while visiting the Kenosha Area- take the tour, stock up, and get your picture taken by the Jelly Belly Candy Car.

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