The Lettering Machine

Kenosha souvenirs, The Lettering Machine, Downtown Kenosha
The Lettering Machine in Downtown Kenosha
wedding clothing, The Lettering Machine, Downtown Kenosha
wedding clothing, The Lettering Machine, Downtown Kenosha
The Lettering Machine in Downtown Kenosha

Featuring Kenosha apparel while specializing in embroidery and screen printing. Custom clothing for corporate, bridal/baby showers, sports teams, give-away items, event apparel, schools, and much, much more.

The building at 725 50th Street in Downtown Kenosha was built in 1902 and over the years it's housed a meat shop, a heating/cooling business, a flower shop, a residence, and an embroidery shop. An embroidery shop has been there for more than three decades. The business was purchased in 2002 by Dave and Tina Chatmon. To this day, The Lettering Machine is their family business. Their three daughters have worked there at one time or another, along with other relatives, their daughters' friends, and neighbors. Their daughter Carolyn Serpe helps run the shop.

Dave wanted a family business where the kids could work as they were growing up, Tina explains. With sports schedules, it can be hard to find a job. That’s not a problem when your parents own the shop! The business was something they could all do together. Dave knew the previous owners and had been a customer of the shop’s. The family came into it without embroidery experience, but they learned and grew the business as time went on.

What does the shop entail? Embroidery orders large or small or any size in-between, as well as heat printing, direct to garment, and vinyl printing orders. All the work is done in-house. They can print on any material, except silk, satin, and leather. They put their elaborate machines to work on shirts, hats, bags, coats, shorts, wine totes, blankets, pillows, pillow cases, and more. Carolyn says, “We try to be versatile so it allows people to be creative.” If you see an idea somewhere - as long as it's not trademarked - bring it in.

The shop offers Kenosha and Wisconsin apparel for infants, toddlers, youths, and adults. While there are ready-made items available, you can also pick a design, shirt, size, and color to have a customized product made for you. “There’s really no end to the possibilities of what we can do,” Carolyn says. The turn-around time on the Kenosha and Wisconsin designs is usually one business day.

Read more in this Featured Business article.


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