cookie dough sandwich, Myrtle Mae’s Sugar Emporium in Downtown Kenosha
treats at Myrtle Mae’s Sugar Emporium in Downtown Kenosha
candy, Orpheum seats, Myrtle Mae’s Sugar Emporium in Downtown Kenosha
candy at Myrtle Mae’s Sugar Emporium in Downtown Kenosha
whirly pop, candy, Myrtle Mae’s Sugar Emporium in Downtown Kenosha


New Store Open in Downtown Kenosha: Myrtle Mae's Sugar Emporium

(March 1, 2017) - A new shop opened in Downtown Kenosha on March 14, 2017: Myrtle Mae’s Sugar Emporium. Kelly Deem, the owner of Elsie Mae’s Bakery & Cannery, opened the second business in the adjacent storefront. Both are located in the Historic Orpheum Theatre Building, 5819 Sixth Avenue. The new business opened in conjunction with Pi Day (3.14). The Grand Opening featured 1,100+ pounds of candy in the store.

Myrtle Mae’s features: Dark Matter Coffee (Chicago-based), Purple Door Ice Cream (Milwaukee-based), Sassy Cow Creamery Products (Columbus, Wisconsin-based), and Barry Callebaut Chocolate. The menu includes: Specialty Chocolates and Candies, Ice Cream, Build Your Own Cookie Dough Bar, Pie Ala Mode, and more.

The signature items include: Sounds Delicious – an ice cream and pie sandwich; Pie Shakes – as seen at Kenosha HarborMarket, featuring ice cream and homemade pie; M4 – Myrtle Mae’s Maple Mixer coffee beverage with maple syrup and vanilla bean cream; and specialty root beer floats.

Both Elsie Mae’s and Myrtle Mae’s are named after Deem’s grandmothers. “Building Elsie Mae’s was such an emotional experience for me. My maternal grandmother, Elsie Mae, was all about recipes and creating a perfect end result. Local ingredients, high quality results. I treated my business the same way,” shares Deem.

“My paternal grandmother, Myrtle Mae, was all about the social experience of cooking. She made it all about having fun and being together. Building Myrtle Mae’s was less stressful. I wanted to create a place that I knew my kid would love to be at. It’s still high quality, but it’s also about having fun.”

Elsie Mae’s got its start as a booth at local markets. It has expanded once before when moving from another storefront to the current one. With this new expansion, Deem will be hiring 35 additional staff members in May to support the busy summer season in the stores and at the markets the businesses attend in the region.

Myrtle Mae’s will be open seven days a week, May through October, with more limited hours in the fall and winter months. The shop features theater seats from the Historic Orpheum Theatre. Once the Historic Orpheum Theatre is re-opened, Myrtle Mae’s will serve as the concession stand.

For more information, call (262) 914-9198.


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