The KACVB welcomes Downtown Kenosha’s Jockey Factory Store as a 2012 Tourism Partner. The store is located at 5500 6th Avenue, Suite 100. Here, we learn more about Jockey and its new store from two Jockey employees: Dana Dodd, Retail Marketing Specialist, and Janis Ashmus, Senior Retail Marketing Manager.
Tell us about Jockey’s history: “Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey is a leading supplier and marketer of apparel products sold in more than 120 countries around the world.”
In fact, Jockey was founded by Reverend Samuel T. Cooper and the company originated as a hosiery business with Cooper producing stockings for lumberjacks suffering from the poor quality socks they were wearing. Learn more about Jockey’s history here.
Jockey Factory Store opened on May 27, 2011. Customers can save 30-75% on first-quality underwear for the family along with stylishly comfortable activewear, pj’s and socks for men and women. And all are encouraged to visit the famous “back room” for amazing savings! “The new store replaces Jockey’s 39th Avenue Closeout Center (4200 39th Ave.), which had served the Kenosha area since 1977.”
How would you describe the store’s motif? “We tried to incorporate the following décor and memorabilia that reflects the rich, 135-year history of the Jockey brand, and the Company’s longstanding relationship with Kenosha:
History – Through the use of historical images of past advertising campaigns, as well as portraits of various factory scenes and of course some iconic Jockey boy pieces and sewing machines. These artifacts were gathered from various Jockey locations.
Innovation –We have 2 iPads in the store as well as our new interactive display highlighting our men’s and women’s Staycool underwear collection along with featuring Jockey’s spokesperson, Tim Tebow.
Community –We recognize the importance of being a part of the Downtown Kenosha community and continue to reach out to our neighbors to get involved in various activities to drive awareness and traffic to the downtown area. We will also have a community board featured in our store with “what’s happening in our community” details listed.”
Why did you move Downtown? “Our lease was coming due in our old location and we were presented with an opportunity to move to the downtown area. We took the opportunity to work with the Kenosha Area Business Alliance to help bring more commerce and excitement to the downtown area. Jockey’s presence in the Kenosha community dates back to 1892.”
How is the Downtown store similar/different to the store at Pleasant Prairie Premium Outlets? “The opportunity at Pleasant Prairie allows us to be around other brands in a true outlet environment. We would never seek to lose that presence in that mall. In many ways the two stores are similar and offer the full variety of products, however we do try to keep the spirit of the closeout center by continuing to offer deeper discounted products in our “back room”.”
What is the building on 60th Street (across from Andrea’s)? “With headquarters in Kenosha, Wisconsin, Jockey is committed to quality, comfort and innovation, and is dedicated to extraordinary customer service. The building on 60th Street is our Corporate Headquarters.”
Why did you become a KACVB Tourism Partner? “Jockey has been a part of the Kenosha landscape for many years. With the addition of our new downtown location, we knew that we wanted to play a bigger part in the downtown community and Kenosha as a whole- becoming a partner with the Kenosha CVB was a no-brainer! The Kenosha CVB is such a leader in tourism and community affairs, there was no one better to align ourselves with.”
Do you offer special events and sales, and participate in Downtown Kenosha events? “Our downtown Jockey Factory Store features everyday pricing of 30-75% off retail price. We do participate in many of the Downtown Kenosha events, including Second Saturdays. Normally, we provide an additional discount on merchandise purchases for the Second Saturday events, but we’ve been known to offer free items at times as well! Speaking of events, we’re very excited to have Tripp the Tourist come visit us in late January- he’ll be a great addition to the team!”
This writer is excited by Tim Tebow’s involvement with Jockey (the NFL quarterback will lead the Denver Broncos in the playoffs January 8, 2012). Can we expect him to return to Kenosha? Was the response he received at the May opening more than Jockey anticipated? “Jockey signed Tim Tebow as a company spokesman in July of 2010 and we were honored to have him be a part of the Jockey Factory Store opening this past May. The turn out was amazing and even though the line wrapped around the building, Tim and his gracious nature took the time to say hello to all those who didn’t make it inside. And although we would love to have Tim visit us again I think he is pretty busy on the football field!”
Be sure to stop by Jockey Factory Store. At the same time, you can step across the street for a meal or snack at Trolley Dogs or Sandy’s Popper!
For more information: (262) 654-5737, www.jockey.com