• Jelly Belly
  • Jelly Belly
  • Jelly Belly
  • Jelly Belly
  • Jelly Belly
  • Fudge at Jelly Belly
  • Jelly Belly
  • Jelly Belly
  • Jelly Belly

Jelly Belly Visitor Center

(262) 947-3800
(866) 868-7522


Store 9 a.m.-5 p.m.
Tours 9 a.m.-4 p.m. daily.


Jelly Belly FREE Tours!

Sweet Tours at Jelly Belly Visitor Center! The Jelly Belly Express, an indoor train, travels through the Wisconsin candy warehouse where visitors learn the secrets of making Jelly Belly beans in video presentations. The train ride along with giant hanging Jelly Belly beans, candy portraits and sweets stacked to the rafters are some of the delights drawing fans to the Jelly Belly Visitor Center in Pleasant Prairie. 

There is a new candy fashion display along the free tour route: Jelly Belly Candy Couture, a collection of one-of-a-kind dresses made with thousands of pieces of Jelly Belly jelly beans and confections. Created by talented Chicago pastry chefs and designers, the Candy Couture dresses were handmade in an Old Hollywood Glam motif. Among the collection are two gowns created by high school students and a flapper-inspired dress with 20 pounds of jelly bean fringe. (View examples here.)

Visitors begin their confectionery adventure in the large, candy-filled store where tours start at Jelly Belly Junction.  The tour takes about 35 minutes. Along the way, some surprising bits of candy trivia initiates tour takers into the confectionery world. The company made its mark in the 1800s with one of its first successful products, candy corn. Three generations later, the Jelly Belly bean ended up in the White House during Ronald Reagan’s presidency and the media spotlight brought the company worldwide attention.

When the tour ends, free bags of Jelly Belly beans reward each visitor with a sweet gift. The candy extravaganza doesn’t end there.  Inside the store a sample bar beckons visitors to taste any of the 100 different candies the company makes, including gummi bears, licorice, chocolates and seasonal confections.

Tours are free and operate daily 9 a.m. to 4 p.m. No reservations are necessary and tours are stroller and wheel chair accessible.

Click here for directions to Jelly Belly Visitor Center.

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Easter Hoppenings

April 19, 2014

Have a “hoppy” time with the Easter Bunny and Mr. Jelly Belly, face painting, photos, raffles and prizes. Also, enjoy a free tour aboard the Jelly Belly Express indoor train through the Jelly Belly warehouse.

Bridal Expo at Jelly Belly

May 3, 2014

Begin your happily ever after at Jelly Belly, with hand-picked wedding vendors all in one place. Meet with the best of the best to make your wedding extraordinary!

Jelly Belly Carnival Fest

June 26, 2014 – June 29, 2014

Enjoy outdoor carnival fun at Jelly Belly Visitor Center. Not to mention indoor fun on a free train tour!

Jelly Belly Munchkin Masquerade

October 25, 2014

Little ghouls and goblins are invited for an exciting day of Halloween fun. Decorated tour route, guessing game, raffles, prizes and more.

Celebrate the Holidays at the Jelly Belly Visitor Center

December 6, 2014 and December 20, 2014

Holiday Celebration & Santa in Residence. Meet Santa in a spectacular candy land. Enjoy a guessing game, raffles, prizes and more.