Store 9 a.m.-5 p.m.
Tours 9 a.m.-4 p.m. daily.
Jelly Belly FREE Tours!
Sweet Tours at Jelly Belly Visitor Center! The Jelly Belly Express, an indoor train, travels through the Wisconsin candy warehouse where visitors learn the secrets of making Jelly Belly beans in video presentations. The train ride along with giant hanging Jelly Belly beans, candy portraits and sweets stacked to the rafters are some of the delights drawing fans to the Jelly Belly Visitor Center in Pleasant Prairie.
There is a new candy fashion display along the free tour route: Jelly Belly Candy Couture, a collection of one-of-a-kind dresses made with thousands of pieces of Jelly Belly jelly beans and confections. Created by talented Chicago pastry chefs and designers, the Candy Couture dresses were handmade in an Old Hollywood Glam motif. Among the collection are two gowns created by high school students and a flapper-inspired dress with 20 pounds of jelly bean fringe. (View examples here.)
Visitors begin their confectionery adventure in the large, candy-filled store where tours start at Jelly Belly Junction. The tour takes about 35 minutes. Along the way, some surprising bits of candy trivia initiates tour takers into the confectionery world. The company made its mark in the 1800s with one of its first successful products, candy corn. Three generations later, the Jelly Belly bean ended up in the White House during Ronald Reagan’s presidency and the media spotlight brought the company worldwide attention.
When the tour ends, free bags of Jelly Belly beans reward each visitor with a sweet gift. The candy extravaganza doesn’t end there. Inside the store a sample bar beckons visitors to taste any of the 100 different candies the company makes, including gummi bears, licorice, chocolates and seasonal confections.
Tours are free and operate daily 9 a.m. to 4 p.m. No reservations are necessary and tours are stroller and wheel chair accessible.